I went on a bit of a Lightroom preset orgy recently and downloaded tons of free sets and am only now getting round to checking some of them out. They are quite varied in quality, and obviously are suited to particular types of shot. One set that really caught my eye is the freely available Holga pack of 10 presets – what a terrific retro feel they give to crisp modern images.
I know that we have suffered an oversaturation in retro film processing in the last couple of years, largely down to Instagram and iPhones (I love Instagram, not a criticism), but with current tastes as they are….retro is so cool, and I can’t see this changing any time soon.
It does amuse me that we spend so much time and effort with modern equipment including DSLRs, computers, smartphones, etc. (of which the combined development costs must run in billions) to recreate an effect on the emerging imaging technology of yesteryear that brought photography to the masses. Progress in many ways, not in others.
The original image: